Our basic training workshops are suited for all management levels and advanced ones for experts in sales, marketing and PR. Goal of each training workshop is to have experience exchange among participant of best practices shared primarily from our experts so participants can immediately implement recommendations given and include them organizational business plan or strategic sales and communications plans.
Internal Communication – Strategies and tools
All successful and efficient organizations possess “five-star” internal communication system. How so? It is because they understand that image of a great organization is built from the inside, by setting corporate identity and clear communication of vision, mission and values of a company. Purpose of our support is to assist you in revision/creating of a strategy and use of internal communication tools to maximize advantages of digital technologies, hence increasing satisfaction and motivation among your employees or teams. Having our support as your consultants or by tailoring training for your company, we will assist you in providing interactive communication for your employees that inspires creativity, generating ideas, and team spirit. As a result we predict increase loyalty, retention and productivity. You will understand why it is important for internal communication to have internal reporting, internal events, as well as engagement of employees in corporate activities and social networks as ambassadors of your company and brands.
Our Crisis Communication training/workshop gives insight to the essence of what crisis communication is. Participants get familiarized with strategies and tools that can support organizations in crisis prevention. Crisis management process is also introduced to stop or downsize potential material of non-material damage that could be caused by an incident within the organization itself and all its target audiences. During this training workshop you will find answers to at least these questions: How to run Crisis Communication process, How to act before, during and after a crisis situation, What should crisis communication and a relationship with media look like, etc. As an added value, we offer consulting services for creating a Crisis Manual for your company. Moreover, we are willing to organize workshops where we could test company’s ability to communicate effectively in a crisis situation. Depending on the interests of partners, this training can be designed as a base for formulating an annual strategic communication plan and an integrated campaign plan for a certain product or service.
This training provides participants with recommendations for effective communication with all audiences of your company (employees, business partners, public sector, customers, media, public figures, social network influencers and others). Additional focus is placed on creating written statements for public making them precise, concise, useful, interesting and memorable. Attention is given to language used, communication style depending on media channels. We shed light on storytelling techniques and content marketing. Furthermore, participants will learn how to measure message impact in developing a positive image, maintaining reputation and driving business success.
Public Affairs, Advocacy, Representation and Lobbying
The Public Affairs, Advocacy, Representation and Lobbying training primarily empowers managers to develop strategic relationships and influence decision makers. Use of analytical tools during the training allows (re)defining long- and short-term strategic objectives, identifying target audiences, defining priorities in exerting influence, and establishing planned and ongoing relationships with target audiences. The essence of this training is for the participants to master the skills of advocacy and lobbying in order to familiarize policy makers and other interested audiences with their organization’s goals and interests or actively contribute to systemic solutions and adoption of relevant regulation. At the end of the training, participants will be able to prepare a position paper or action plan on their topic and influence the desired activity of the targeted audience in a concise and substantiated manner.
The Five Faces of Sales
The Five Faces of Sales training is designed for sales professionals who are in daily contact with clients, whether in retail, telesales, or B2B. Similarly, sales experts who are in constant search for new ideas and who strive to continually keep pace with current sales trends will certainly find our training interesting. Our interactive approach will enable participants to exchange knowledge and experience with our trainers and other participants, allowing them to reach a different understanding of what sales and sales processes entail. Participants will be able to identify their sales processes and learn how to independently perform a sales follow up.
Sales Team Motivation
The key to any success and prosperity lies in the motivation of the team and its members to reach or even exceed its targets. Sales Team Motivation training is primarily dedicated to team leaders; nevertheless, professional and individual salespeople can certainly find it interesting and useful for personal motivation. Through an interactive approach, participants will very easily come up with possible solutions on how to motivate their teams to operate more effectively. The training reminds participants what motivation is, why it is important, and how to recognize and act preventively against causes of demotivation.
Selling to Key Accounts
Today sales executives need a strategic approach to win key accounts that are continuously surrounded by their competitors. Participants will learn how to plan their approach, understand their client needs, meet these needs, focus on the competitive advantage , influence customer choice and build lasting and rewarding relationships.
Successful companies need to deliver quality products and services. This course looks at how a company can implement and manage a Quality system. Participants will learn how to analyse gaps in their current organisation, the implementation requirements of ISO and how to manage a QM team in order to successfully meet the quality objectives set.